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sheeple, influence and approval

1. Influence - https://hbr.org/2013/04/how-to-influence-people-with-y/

 How can people put my idea into practice? Ideas take root when we can use them in our everyday lives. Model the methods yourself and also enable people to adapt them to their own situations. Daniel Kahneman offers a complex theory of thinking but also gives practical guidance on how to make better decisions — as a result his latest book has received a great deal of attention. The more people use an idea, the more they will believe in it.

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 2. Sheep psychology => http://psychcentral.com/news/2008/02/15/herd-mentality-explained/1922.html

“We’ve all been in situations where we get swept along by the crowd,” says Professor Krause. “But what’s interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren’t allowed to talk or gesture to one another. In most cases the participants didn’t realize they were being led by others.” Other experiments in the study used groups of different sizes, with different ratios of ‘informed individuals’. The research findings show that as the number of people in a crowd increases, the number of informed individuals decreases. In large crowds of 200 or more, five per cent of the group is enough to influence the direction in which it travels.

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 3. Approval - https://hbr.org/2010/11/how-to-get-their-approval/


 When you present a new idea, “People will have all sorts of reactions and will want to discuss those reactions,” says Norton. Many presenters get distracted by trying to discern the intention behind questions or comments. Is he trying to throw me off? Does he hate the idea? Does she not trust my judgment? Don’t bother with trying to uncover motivations. Focus on answering the question as simply and straightforwardly as possible. No matter how aggressive, demeaning, or seemingly silly the question may seem, “You want to come off as a statesman,” says Kotter. “Treat him like a reasonable person with a reasonable question.”

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