1. Influence - https://hbr.org/2013/04/how-to-influence-people-with-y/ How can people put my idea into practice? Ideas take root when we can use them in our everyday lives. Model the methods yourself and also enable people to adapt them to their own situations. Daniel Kahneman offers a complex theory of thinking but also gives practical guidance on how to make better decisions — as a result his latest book has received a great deal of attention. The more people use an idea, the more they will believe in it. ============ 2. Sheep psychology => http://psychcentral.com/news/2008/02/15/herd-mentality-explained/1922.html “We’ve all been in situations where we get swept along by the crowd,” says Professor Krause. “But what’s interesting about this research is that our participants ended up making a consensus decision despite the fact that they weren’t allowed to talk or gesture to one another. In most cases the participants didn’t realize they were being led by others.” Other ex